We want to raise the standards of football coaching across our home county, Cornwall.

Sport is proven to be one of the single most effective ways to positively influence the wellbeing of children. Unfortunately, unlike most other UK counties, Cornwall does not have a professional football club. This absence has had wide-reaching negative effects on kids in the area – not just because they can’t see their local heroes perform, but because the knowledge and expertise that would normally filter into the local community is lacking. Without this, there is no professional coaching available for children, leaving them without the opportunity and ambition to develop their skills. We know that the sportsmen and women, the coaches, managers, referees and everyone else involved at the grassroots level are doing their best, but – without a pro club in the county – it’s difficult to strive for high standards.

The Endorsed Academy was founded with the single aim of raising the standards of football and sports coaching across the county of Cornwall.

We are doing this by engaging the community, and our academy has been designed and built in partnership with Nike, endorsed.com, professional clubs like LeedsUnited, and local clubs like Mousehole AFC.


We’re excited to have appointed Jason Blunt (Leeds United) as full time Head of the Academy. Jason joins us from Championship club Leeds United, where he was a Premiership player and the under-23’s Manager for a number of years. Joining Jason, we have built a team of outstanding coaches to support the Academy, more information below:


Calum Elliott

(ex Professional at Hearts) UEFA B Coach

Matt James

Academy Coordinator UEFA B Coach Sport Science 1st Degree Cardiff University

Andrew Graham

UEFA B Coach County Under18’s Assistant Coach

Chris Hicks

FA Level 2 Coach


We have developed Fly Football – a football philosophy which says that ambition and progress are best served by developing our own talent rather than buying-in short-term success. Fly Football is a passing out from the back, high intensity, attacking style of football. Our age related training programs ensure that everybody that our Academy trains will receive the “next steps” in their development towards learning to play real football.